Kini BTS juga menjadi brand ambassador Samsung secara global untuk mempromosikan produk ponsel pintar seri S20. Sudah bisa ditebak, penjualan seri Samsung Galaxy S20 laris manis di pasaran dan menduduki peringkat pertama di bulan Maret lalu. Namun, Jimin BTS merupakan sosok yang memiliki andil besar dalam penjualan Galaxy S20. 0000 <0.05, so it can be said that the brand ambassador variable has a significant effect on purchasing decisions, so the hypothesis of this study is accepted. This explains that the BTS variable as a brand ambassador (variable X) has a contribution of 65.1% in an effort to influence the purchasing decision of Weverse LOSANGELES, Nov. 27, 2018 - Hyundai Motor Company has appointed BTS as Global Brand Ambassadors of its All-New Flagship SUV 'Palisade.'. Hyundai is teaming up with the seven-member boyband to celebrate the global launch of its largest three row SUV, the Palisade. Hyundai will unveil the Palisade for the first time at the Los Angeles Auto Samsungmemang piawai mengemas kehadiran S20+ dengan BTS, karena edisi BTS ini hanya ada salah satu dari tiga varian Galaxy S20, yaitu Seri S20+. Dua varian lainnya, seri S20 dan S20 Ultra 5G, tidak mengeluarkan edisi BTS. Di beberapa toko online di Tanah Air, Samsung Galaxy S20+ BTS Edition itu dibanderol dengan kisaran harga Rp16 juta per unit. . BTS's SUGA is making headlines recently after he offered a special event for his fans during his first solo tour concert held in Newark, New Jersey, on April 29. During his concert, SUGA offered to take selfies with his fans using their smartphones but set a condition that he will only be taking them with Samsung Galaxy phones. As an official model for Samsung Galaxy advertisements, SUGA demonstrated a strong sense of responsibility for the product he endorses by insisting on using only the Galaxy for the photo-taking event. SUGA's preference for Galaxy made headlines, with videos titled 'The true model who will take selfies only with the Galaxy' and 'I dedicate this video to the chairman of Samsung' being uploaded on YouTube on April 30. During the concert, SUGA repeatedly emphasized that he will take the Galaxy over the iPhone, saying, "If you offer me a phone, please give me only Galaxy. No iPhone." Even after the concert, SUGA promoted the Samsung phone during the Weverse live streaming. He showed off his Samsung Galaxy phone with his concert stickers and shared, "These are the tour merch; doesn't it fit the Galaxy so well?" He continued to joke, "I even have a Samsung TV at home. Samsung, please give me an advertisement for household goods too!" Netizens are impressed with SUGA's mindset of advertising the product that he represents, and some netizens are saying other celebrities should learn from SUGA. They commented, "Samsung should give him more advertisements, he has such a strong sense of responsibility in promoting their products," "I really like him," "Samsung, give him some home electronic advertising!" "Other celebrities should learn from SUGA," and "Love how he promotes Samsung products so loyally." Meanwhile, BTS has had a longstanding relationship with Samsung Electronics since 2020, serving as advertising models for various products, including the Galaxy S20 series and Galaxy foldable smartphones. In fact, Samsung even released a special 'Galaxy S20 Plus BTS Edition' for BTS fans. Last year, Samsung Electronics used BTS' team color, purple, to promote their products. The color 'Bora Purple,' which combines the Korean and English words for purple, was applied to the Galaxy S22 Basic Model and Galaxy Zflip4. The head of Samsung Electronics' mobile experience division, Roh Tae Moon, also made headlines for wearing a purple tie at a press conference. It’s BTS’s world, and we’re just living in it. March 29th, 2023 BTS have advertised numerous brands and products throughout the years as global ambassadors. Just a few examples include Coca-Cola, Louis Vuitton, Samsung, Puma, McDonald’s… The list goes on. From left J-Hope, Jimin, V, RM, Jin, Suga, and Jungkook McDonald’s Louis Vuitton While they have always been ambassadors as a group, they have started promoting individually with solo ambassadorships since members are preparing for their mandatory military enlistment Jin is the first to enlist so far. So, check out each BTS member’s current brand ambassadorship below. 1. RM — Bottega Veneta RM had yet to be announced as the brand’s ambassador officially when he was spotted at the Bottega Veneta’s fashion show on February 25th. Now, finally, on March 30, the brand’s Creative Director, Matthieu Blazy, announced that RM is the latest addition to the “family” via Instagram. Although I lost interest in brands, fashion weeks, and that constant change of Pantone…Bottega is different, they don’t use logos, they have a history with fabrics and leather, they don’t even have Instagram. They are beyond fads. — RM, El País 2. Jin — Jin Ramen Before he enlisted, Jin’s dream came true to be the CF model for Ottogis Jin Ramen. 3. Suga — Valentino Suga was appointed Valentino’s latest brand ambassador in January. He is a multi-faceted artist, an interpreter who uses his talent and work to express himself with energy and authenticity. He perfectly embodies everything that testimonials stand for diversity, inclusivity, creativity, and passion. ⁠— Creative Director Pierpaolo Piccioli 4. J-Hope — Louis Vuitton In February, J-Hope was announced to be the new global ambassador for luxury brand Louis Vuitton, for which BTS previously were ambassadors. jhope in LVMenFW23. Beloved by fans globally for his upbeat energy and creative musical direction, the BTS_twt member joins as the latest LouisVuitton House Ambassador. BTS — Louis Vuitton LouisVuitton/Twitter 5. Jimin — DIOR and Tiffany & Co. In January, Jimin was named DIOR’s global brand ambassador in time for Paris Fashion Week. Dior Global Ambassador and K-pop sensation, JIMIN, made a guest appearance on the FallonTonight show in a navy blue canvas suit and DiorOblique derbies by Kim Jones.StarsinDior — Dior Dior March 24, 2023 Then, in March, Jimin was also named the new House ambassador for luxe jewelry and specialty design house Tiffany & Co. Introducing our newest House ambassador, Jimin of BTS. The 21st century pop icon wears TiffanyLock. TiffanyAndCo BTS Jimin — Tiffany & Co. TiffanyAndCo March 2, 2023 6. V — Celine Recently, V graced the cover of ELLE Korea in Celine, announcing his luxury brand ambassadorship. 7. Jungkook — Calvin Klein The most recent to be announced was the BTS maknae for Calvin Klein. He is the brand’s latest ambassador, advertising denim and underwear. A previous version of this article said RM hadn’t officially been announced as Bottega Veneta’s brand ambassador. Shortly after publishing, Creative Director Matthieu Blazy made the announcement via his Instagram account. BTS SEOUL, SOUTH KOREA - DECEMBER 25 Members of South Korean boy band BTS attend the SBS Singing ... [+] Competition on December 25, 2018 in Seoul, South Korea. Photo by Visual China Group via Getty Images/Visual China Group via Getty ImagesVisual China Group via Getty Images Fans and many in the consumer electronics field have been theorizing that BTS and Samsung were getting ready to announce a new partnership for some time, and after weeks of rumors and unconfirmed reports, the two parties have finally made public what many already assumed the two are working together. The partnership appears to be a far-reaching one, and it may wind up seeing the two work together in a number of as-yet-unannounced capacities, but first things first augmented reality for the group’s new album. When BTS began promoting their to-be-released album Map of the Soul 7 arriving tomorrow, February 21, the Korean outfit shared that they were planning on launching a global art project called Connect, BTS, and while details were scarce when that name was first unveiled, lucky listeners around the world got to involve themselves in the band’s artistic vision...if they lived in specific cities. Various art installations and moving pieces were shown in cities like New York and London, and while huge crowds turned out to see the touching and impressive items, not everyone was able to travel to those locales. Now, thanks to the first step in BTS’s partnership with Samsung, that is about to change. The tech giant is reportedly planning on releasing an augmented reality service that those who own a Galaxy phone can download in order to experience the Connect, BTS pieces they may have missed by not living in one of the five cities where the art actually existed. One of several members of the group will appear on the screen and talk about what the viewers are seeing, explaining why it’s a part of the series and what makes it special. BTS and Samsung are likely working on plenty of other exciting developments for the future, and so far, it hasn’t been revealed how long the parties are planning on working together, if they’ve agreed on a number of campaigns or projects, and there was certainly no mention of what such a teaming up cost the South Korean technology hub. There are plenty of rumors about what may come next, including more attached specifically to the Galaxy brand, but for now, fans will have to wait patiently and enjoy the AR/BTS, Connect experience coming their way sometime soon. Oh, and that new album that’s only a few hours away, of course. Type ElectronicsStart Date March 10, 2020End Date Active -2023- Galaxy S23 Ultra On May 24, 2023, SUGA posted selfie photos of himself from his D-Day tour using a Galaxy S23 Ultra. Visit Samsung’s official website to learn more about the S23 Ultra. Source 1 Galaxy Buds 2 Pro On May 5, 2023, Samsung released their latest advertisement video featuring SUGA for their Galaxy Buds 2 Pro. Discover what SUGA thinks about music and how he used his must-have to produce it. Source 1 -2022- Over the Horizon 2022 by Suga On August 15, 2022 KST, Samsung released an all new interpretation of their musical theme Over the Horizon 2022’ produced by Suga of BTS. Suga’s goal of this year’s theme was to encourage people to look to a bright future and to think about what excitement is waiting Over the Horizon’. Since the launch of the Samsung Galaxy S2 in 2011, Suga is the first artist to remix the sounds twice and to produce a tune for the latest edition of Galaxy foldables. Fans will soon be able to enjoy the newest theme as a ringtone through a future software update on various Galaxy devices. Source 1 Promotional Videos Galaxy Unpacked Aug. 2022 Event On August 10, 2022, Samsung held their August 2022 Galaxy Unpacked Event unveiling their latest line of foldable devices, smartwatches, and wireless earbuds. Samsung also released two never before seen digital films starring BTS across several major cities including Time Square in New York City, Piccadilly Circus in London, Kudamm in Berlin, and COEX in Seoul. The first film highlights new experiences offered by the Galaxy Flip4 and features the band’s song Yet to Come The Most Beautiful Moment’ celebrating Samsung’s newest shade of Bora Purple’. The second film is a brand new digital film to Over the Horizon by Suga’, a reimagining of the iconic tune produced by Suga in 2021 in honor of the 10th anniversary of the ringtone. For more information, visit our Latest Updates section or the Samsung official website. Source 1, 2, 3 Promotional Videos Promotional Photos Galaxy S22 & S8 On March 29, 2022, Samsung released nightography portraits via their Samsung Galaxy Twitter as part of their Make Nights Epic with BTS’ collaboration with the band to promote the Galaxy S22. Samsung first posted teaser portraits of each member’s silhouette along with a brief description asking fans to guess who it is. The answers were revealed later that day showing full view of the February 9, 2022, Samsung collaborated again to introduce their new Galaxy S22 series and Galaxy Tab S8 series. The S22 series consists of the Galaxy S22, S22+, and S22 Ultra smartphones while the S8 series consists of the Galaxy Tab S8, S8+, and S8 Ultra. While made of recycled material of repurposed ocean-bound discarded fishing nets,’ the Galaxy S22 series is the latest step in Samsung’s Galaxy for the Planet’ initiative to bring awareness to the world’s ongoing environmental crisis and the damage it has caused to marine life. Visit the Samsung official website for more information. Source 1 Promotional Videos Promotional Photos Galaxy Unpacked Feb. 2022 Event On February 9, 2022, Samsung held their Galaxy Unpacked February 2022 Event virtually via their official YouTube channel. During this event, the tech company unveiled their next generation of Galaxy devices to include smartphones and tablets. The company also released the same day their Galaxy x BTS Galaxy for the Planet’ video where BTS shared with fans a powerful message about protecting our planet. For more information visit Promotional Videos Promotional Photos - 2021 - Over the Horizon by Suga On August 11, 2021, Samsung released a behind the scenes video with BTS’ Suga sharing how he reimagined Samsung’s Over the Horizon’ musical theme. Ten years ago, Samsung set out to create a signature sound that would motivate people to push their limits. Since then, it has been reimagined with each new edition of the Galaxy S Series. In the year of its tenth anniversary, beloved musical artist SUGA is the latest to produce the tune for the new editions of the Galaxy Z the Samsung official website for more information and to download Over the Horizon’ by Suga. Source 1, 2 Promotional Videos Galaxy Unpacked Aug. 2021 Event On July 30, 2021, Samsung released their first teaser video featuring BTS to promote their Galaxy Unpacked’ event that took place on August 11, 2021. The Galaxy Unpacked event streamed live via Samsung’s official website and introduced the brand’s new electronic gadgets that included the Galaxy Z Fold 3 and Z Flip 3 phones as well as the Galaxy Buds 2, Galaxy Watch 4, and Galaxy Watch 4 Classic. Source 1, 2 Promotional Videos Promotional Photos Galaxy S21 On February 20, 2021, Samsung revealed their Galaxy S21 Ultra 5G commercial featuring BTS. Shot in black and white, the 15-second spot features the members with their song “Life Goes On” as the soundbed. The lads are captured in the smartphone’s 8K video footage, and they’re framed with the tagline, “Made for the epic in everyday.”The ad aired during BTS’ 30-minute MTV Unplugged special on February 23, 2021. Source 1 Promotional videos Promotional Photos Galaxy Unpacked Jan. 2021 Event On January 14, 2021, Samsung held their January 2021 Galaxy Unpacked Event with the slogan, Welcome to the Everyday Epic.’ During this event they introduced their Galaxy S21 series of smartphones including the S21, S21+, and S21 Ultra. The event was held via livestream video via Samsung’s official website.Source 1, 2 Promotional VIdeos - 2020 - Galaxy Note 20 On September 13, 2020, Samsung launched a series of commercial videos featuring BTS doing different things with the brand’s new flagship device, the Galaxy Note 20, to include video-calling, taking selfies, playing music, and more. BTS Samsung Galaxy Promotional Videos Promotional Photos Galaxy Unpacked Aug 2020 Event On August 5, 2020, BTS guest-appeared on Samsung’s Galaxy Unpacked 2020’ event that streamed online worldwide for the first time due to the COVID-19 pandemic. Samsung released a series of teasers and sneak peek videos of BTS in anticipation of their August and September Galaxy Unpacked events at which new Galaxy merchandise was revealed. BTS first appeared in a video that was played at a previous Samsung Galaxy Unpacked event. Source 1 Promotional Videos Galaxy S20 + BTS Edition On July 9, 2020, Samsung revealed their new design of the Galaxy S20+ BTS Edition featuring a purple glass and metal exterior. This followed the release of the Galaxy S20 in March 2020. The Galaxy Buds+ BTS Edition and Buds+ charging case, also available in purple, carry the band’s logo and purple heart iconography, allowing fans all over the world to show their devotion through their smartphone and the Samsung official website for more information. Source 1, 2 Promotional videos Promotional Photos Initial Announcement On February 20, 2020, Samsung Electronics Corporation announced a partnership with BTS for marketing of their new smartphones. The collaboration kicked off with Samsung providing Galaxy phone users with a augmented reality AR service to experience the band’s global contemporary art initiative known as Connect BTS.’Connect BTS’ is a global initiative spearheaded in collaboration with curators from five major cities around the world to connect people through art. Source 1, 2, 3

bts brand ambassador samsung